Posts Tagged Management

Is a conclusion, an introduction in disguise? – Analysing an example

Henri Fayol and Pumpkin Patch

Last week we looked at whether a conclusion is roughly just a paraphrased introduction in past tense by comparing the formulaic introduction and conclusions. In this post we will continue with this analysis by looking at an example.

Introduction – Conclusion

1. Hook them! with 5. End with a bang!

Introduction: Fresh from successfully reversing his mining company’s fortunes, French engineer-cum-manager Henri Fayol developed and later published in 1919 his Administrative Theory (Hatch with Cunliffe, 2006).”

Conclusion: Other modern businesses may have thrived by strenuously applying different principles than the four mentioned, but it appears, as Pumpkin Patch shows, behind any great business, past or present, you will find the application of one or more of Fayol’s 14 General Principles of Management.”

Introduction in disguise? Nope.

Content-wise these two sentences have very little in common. Also, the introductory sentence is neutral (they’re accepted facts) and the conclusion is not – find a few successful businesses you think don’t apply any of the principles and you’ve got a counter-argument. So the only similarities are their tone; both are powerfully written and get the marker’s attention, and that they address the broader context.

2. Set the scene with 1. Re-state the scene

Introduction: “In this book, General and Industrial Management, Fayol introduced 14 principles of management (Samson & Daft, 2005); four of these will be discussed in this essay in relation to Pumpkin Patch.”

Conclusion: “This essay has considered the applications of four of Henri Fayol’s 14 principles of Administrative management in the modern organisation, in regards to Pumpkin Patch.”

Introduction in disguise? Yup.

These sentences are nearly identical. It is quite common for the sentence in the introduction to contain a little more detail and for it to not be quite so similar diction-wise to the conclusion’s sentence; but in this case you couldn’t paraphrase the conclusion’s sentence much more. No, don’t reach for that thesaurus!

3. Show you are smart with 3. (and 4.) Deliver a twist

Introduction: “Due to its age, it is easy to disregard Fayol’s work as not being relevant in today’s fast-paced modern environment (Fells, 2000).”

Conclusion: “However not all of Fayol’s principles are applied in modern organisations and some principles are more useful in certain situations than others, so therefore these are more rigorously applied (Rodrigues, 2001). While the four principles discussed in this essay (Authority and Responsibility, Division of Work, Unity of Direction, and Esprit de Corps) have all had a dramatic impact of turning this home-grown New Zealand business global, this list is not exhaustive, as Fayol (1967) concludes, there is no limit to the principles of management.”

Introduction in disguise? Nope.

These two sentences are pretty much completely different. While they both show the writer’s intelligence, they go about it in very different ways. The sentence in the introduction sets the context of the essay – applying an old management theory to a modern business. On the other hand, the sentences in the conclusion that make up the twist look at what the essay specifically discussed and made a judgement – not all of the principles are equal nor is there a fixed amount of them.

4. Give the game away with 2. Answer the question

Introduction: “Contrarily this essay shall argue that Pumpkin Patch’s massive growth in just 16 years (Brookes, Shepherd and Nicholson, 2008) can be largely attributed to the application of Fayol’s principles.”

Conclusion: Examining key parts of the organisation from executive directors to the ordinary part-time employees, in addition to important production models, it has shown how Fayol’s ninety-year-old theories are still relevant today.”

Introduction in disguise? Yup.

Both these sentences are saying very similar things: “can be largely attributed to the application of Fayol’s principles” = “Fayol’s ninety-year-old theories are still relevant today.” The only real difference is that the conclusion’s sentence mentions some of the evidence used to prove the essay’s argument.

5. Sum it up with 5. End with a bang!

Introduction: Overall, this essay will focus on the importance of the principles of Authority and Responsibility, Unity of Direction, Division of Work and Esprit de Corps.”

Conclusion: Other modern businesses may have thrived by strenuously applying different principles than the four mentioned, but it appears, as Pumpkin Patch shows, behind any great business, past or present, you will find the application of one or more of Fayol’s 14 General Principles of Management.”

Introduction in disguise? Close.

The sentence in the conclusion essentially covers what the sentence in the introduction says, however it goes much further. While the introduction’s sentence is focused on what the essay is going to discuss, the conclusion’s sentence relates the essay to the broader context – Pumpkin Patch extrapolated to “modern businesses” and the four specific principles to Fayol’s principles as a whole.

So is a conclusion, an introduction in disguise?

No, but it is rather close.

The real key difference as discussed in my previous post, is the comparison: “3. Show you are smart with 3. (and 4.) Deliver a twist” which is very obvious in the example above. This is not much of a surprise because the twist is what sets the conclusion apart. It makes a conclusion a conclusion – and it’s the bit that gets you marks.

The main difference that sets the introduction apart from the rest of the conclusion (i.e. minus the twist) is the first sentence – “Hook them!” You shouldn’t need to hook the reader in your conclusion as they should have been reading from the start! It is the first sentence of the introduction that is going to draw the marker in; so write a good one.

Other than those two differences, the two paragraphs are rather similar. However, make sure you know the slight differences, and don’t get lazy and fall into the trap of copying the sentences in your introduction word for word and then paraphrasing them – that trick only works when you want to “Re-state the scene”!

Do you agree with my conclusion? Are there any more similarities and differences you think I’ve missed?

Below are the complete paragraphs:

Introduction

Fresh from successfully reversing his mining company’s fortunes, French engineer-cum-manager Henri Fayol developed and later published in 1919 his Administrative Theory (Hatch with Cunliffe, 2006). In this book, General and Industrial Management, Fayol introduced 14 principles of management (Samson & Daft, 2005); four of these will be discussed in this essay in relation to Pumpkin Patch. Due to its age, it is easy to disregard Fayol’s work as not being relevant in today’s fast-paced modern environment (Fells, 2000). Contrarily this essay shall argue that Pumpkin Patch’s massive growth in just 16 years (Brookes, Shepherd and Nicholson, 2008) can be largely attributed to the application of Fayol’s principles. Overall, this essay will focus on the importance of the principles of Authority and Responsibility, Unity of Direction, Division of Work and Esprit de Corps.

Conclusion

This essay has considered the applications of four of Henri Fayol’s 14 principles of Administrative management in the modern organisation, in regards to Pumpkin Patch. Examining key parts of the organisation from executive directors to the ordinary part-time employees, in addition to important production models, it has shown how Fayol’s ninety-year-old theories are still relevant today. However not all of Fayol’s principles are applied in modern organisations and some principles are more useful in certain situations than others, so therefore these are more rigorously applied (Rodrigues, 2001). While the four principles discussed in this essay (Authority and Responsibility, Division of Work, Unity of Direction, and Esprit de Corps) have all had a dramatic impact of turning this home-grown New Zealand business global, this list is not exhaustive, as Fayol (1967) concludes, there is no limit to the principles of management. Other modern businesses may have thrived by strenuously applying different principles than the four mentioned, but it appears, as Pumpkin Patch shows, behind any great business, past or present, you will find the application of one or more of Fayol’s 14 General Principles of Management.

Photo Credit: Henri Fayol via Wikimedia Commons, Pumpkin Patch logo via Human Synergistics International’s website

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Constructing Conclusions – An Example

Kate Wilkinson, New Zealand Minister of Labour. Photo Credit: Geoff Walker, Photographer, Greytown, New Zealand.

Below is an example of a well-constructed conclusion:

Sentence 1: Re-state the scene

This essay has looked at the key issues of the 2009 Review of the Holidays Act 2003.

Know what the essay was about?

The sentence is short, simple, and clearly states what the essay did. For comparison here is the second sentence of the introduction, “This essay will examine the positions that the employer organisations and trade unions took, in regards to the key issues reviewed by the Working Party, within the Employment Relations’ frameworks of unitarism and pluralism.” Both sentences are very similar, as they should be, but the sentence in the introduction goes into a lot more detail. The reason is because in the introduction you haven’t said anything yet and so need to introduce the topic to the marker in a bit of detail. However, by the time they have got to the conclusion they don’t need to have it spelt out again in so much detail. All you need to do is refresh the marker’s memory, not try and put them to sleep!

Sentence 2: Answer the question

Looking in particular at where the employers and unions stood on these issues, this essay has shown how the reasoning behind their positions is a product of their unitarist or pluralist viewpoints.

See the answer?

The sentence follows on from the first sentence and narrows its focus before providing the answer to the essay question: “In 2009, the Government undertook a review of holiday entitlements in New Zealand. What were the key issues addressed by the Working Party? What positions did employer organisations and trade unions take on these issues? What does your reading of the debate on holiday entitlement suggest to you about the principal analytical frameworks used in Employment Relations?”

Once again, you are providing a broad answer to the essay question here – you don’t need to go into too much detail.

Sentence 3 (and 4): Deliver a twist

This was most strongly apparent when they disagreed on the major issues of relevant daily pay and the selling of holidays.Interestingly enough, despite the employer’s unitarism, the review itself was a product of the pluralist model – it was a bargaining session. That is one of the reasons the subsequent Holidays Amendment Bill (2010) has been strongly opposed by the unions, they feel betrayed by the Government’s decision to not uphold the recommendations they bargained for during the review (“Unions urge Government to protect worker leave entitlements”, 2010). In fact, in some regards, while initially portraying a democratic pluralist approach to fixing the Holidays Act (2003), the Government has now switched to a unitarist approach to do what it feels is best for New Zealand as a whole.

See what the most important evidence was?

The first sentence is essentially the twist – it chooses from all the evidence and examples presented in the essay the most important. The next three sentences show the student”s intelligence. It is a different way of looking at the evidence in order to answer the essay question and shows the marker that the student has thought very carefully and understood the topic he is writing about.

When I introduced this formula in my last post I suggested two sentences but in this example the twist takes up four sentences. With the formulas we have discussed the most important thing is what the sentences are about, not how many sentences you write. The twist is the most important part of the conclusion and so here it takes up four sentences total. Make sure, though, that it is taking up more sentences because it contains important content – not because you’re waffling.

Sentence 5: End with a bang!

Overall, it appears that in New Zealand Employment Relations, unitarism and pluralism are going to continue to fight to gain the upper hand, with the Government’s job to try and balance the opposing views because of our democratic pluralistic political system.

Hear the bang?

Probably not quite what you were expecting. Ending an essay with a bang is not quite as dramatic as ending a fiction novel – but you want the same effect. This sentence ties the whole essay context together and doesn’t waste words.

To finish off, here is the conclusion in full:

This essay has looked at the key issues of the 2009 Review of the Holidays Act 2003. Looking in particular at where the employers and unions stood on these issues, this essay has shown how the reasoning behind their positions is a product of their unitarist or pluralist viewpoints. This was most strongly apparent when they disagreed on the major issues of relevant daily pay and the selling of holidays. Interestingly enough, despite the employer’s unitarism, the review itself was a product of the pluralist model – it was a bargaining session. That is one of the reasons the subsequent Holidays Amendment Bill (2010) has been strongly opposed by the unions, they feel betrayed by the Government’s decision to not uphold the recommendations they bargained for during the review (“Unions urge Government to protect worker leave entitlements”, 2010). In fact, in some regards, while initially portraying a democratic pluralist approach to fixing the Holidays Act (2003), the Government has now switched to a unitarist approach to do what it feels is best for New Zealand as a whole. Overall, it appears that in New Zealand Employment Relations, unitarism and pluralism are going to continue to fight to gain the upper hand, with the Government’s job to try and balance the opposing views because of our democratic pluralistic political system.

Well that’s the formula in action, give it a try and let us know how you get on.

Photo Credit: US Embassy New Zealand via Flickr

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A Formulaic Introduction – An Example

Below is an example of the formulaic introduction broken down into its 5 sentences:

Photograph by Danny Masson

Sentence 1: Hook them!

While Corporate Social Responsibility (CSR) was first mentioned in the 1930s, it is not till more recently that CSR became an important part of business practice (Carroll, 1979).

Are you hooked?

This probably wouldn’t hook the average student, but the average student is not marking your essay. To a Management lecturer this is good stuff. It is neutral sentence, definitely won’t polarise anyone, and provides a good start to an essay on the importance of CSR.

Sentence 2: Set the scene

This essay will examine how The Boeing Company have responded to the challenge of CSR and will evaluate their performance.

Notice the signpost?

From this sentence the marker knows exactly what the essay is going to deal with – Boeing’s performance in regards to CSR. Even if your essay is long and you deal with a lot of content, always try and be concise in this sentence. It only needs to be a broad overview.

Sentence 3: Show you are smart

Samson and Daft (2005) define CSR as the requirement of the corporation’s management to contribute to society as a whole and not just to the corporation.

Genius?

No, but it doesn’t need to be. Definitions of the keywords/topics are great to put here; they provide a point for you to argue from and, if you have paraphrased the source, show that you are smart – and do know what you are talking about. Once again be concise and don’t try and show off – remember there is a fine line between showing you are smart and showing off.

Sentence 4: Give the game away

Using the guidelines set out by Carroll (1979), this essay will analyse Boeing’s social performance in terms of their ethical and discretionary responsibilities and discuss possible improvements.

Can you see cards?

From this sentence you know exactly what will be discussed in the essay. This sentence is very good for listing the topics of each of the body paragraphs that will be in your essay. In this essay the topics of the three body paragraphs were: Boeing’s social performance in terms of their ethical responsibilities, Boeing’s social performance in terms of their discretionary responsibilities, and Boeing’s possible improvements.

Sentence 5: Sum it up

Overall, this essay will show that while Boeing’s CSR is very good there is still room for improvement.

Notice another signpost?

This sentence sums up the entire essay, all 2000 words. The marker doesn’t need to read to the conclusion to find out the essay’s finding(s), it is right here in Sentence 5 – remember there should be no suspense in an essay, you’re not writing a bestseller.

To finish off, here is the introduction in full:

While Corporate Social Responsibility (CSR) was first mentioned in the 1930s, it is not till more recently that CSR became an important part of business practice (Carroll, 1979). This essay will examine how The Boeing Company have responded to the challenge of CSR and will evaluate their performance. Samson and Daft (2005) define CSR as the requirement of the corporation’s management to contribute to society as a whole and not just to the corporation. Using the guidelines set out by Carroll (1979), this essay will analyse Boeing’s social performance in terms of their ethical and discretionary responsibilities and discuss possible improvements. Overall, this essay will show that while Boeing’s CSR is very good there is still room for improvement.

As you can see, using the formula you can whip up a strong introduction rather easily. Try it when you write your next essay and let us know how it goes.

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Social Entrepreneurship – An Essay Plan

Massetti, B. (2008) The Social Entrepreneurship Matrix as a "Tipping Point" for Economic Change. Emergence: Complexity & Organization, 10(3) 1-8.

Following on from my last post here is an example plan for an essay on social entrepreneurship:

Introduction in full: The concept of social entrepreneurship is a relatively new one. While some commentators argue that it has been around in practice for at least a century or more, for example the ‘Gung Ho’ response to Japan’s blockading of China’s industry during the late 1930’s, it is a largely misunderstood way of doing business. In recent years, researchers have aimed to cut through the myths and present social entrepreneurship as a viable world changing instrument. One of the clearest ways of presenting the basic forms of social entrepreneurship is Masseti’s Social Entrepreneurship matrix. Using the two forces that impact the social entrepreneur the most: profit and their mission, the matrix creates four quadrants that define the four most common types of social ventures. This essay will use the Social Entrepreneurship matrix to demonstrate that social entrepreneurship is both important and relevant to the New Zealand economy.

First paragraph topic sentence: Quadrant One is the traditional not-for-profit business. They are driven solely by their social mission and do not need to make a profit. Usually set up as charities these organisations rely on government funding or donations to cover their expenses.

Examples:

  • World Vision: a huge part of New Zealand culture with the 40 Hour Famine.
  • Hospice: providing for those who have cancer and their families, also a big part of New Zealand culture with many people donating not just money but also clothes and other useful items. Supported by business organisation such as BNI (Business Network International).
  • Oasis: Brief bit on George Willdridge and the setting up of the Oasis centre for Problem Gamblers.

Second paragraph topic sentence: Quadrant Two is known as the Tipping Point and is made up of businesses that need make a profit as well as carry out their social mission. This is seen as the ultimate vehicle for change in the economy. As Stephen LeFebrve founder of Biovittoria says, the old way of doing business, where you had to screw someone before they screwed you, is changing to one of co-operation and creating win-win situations for all stakeholders. The change that Biovittoria has had on the provinces in China where they operate has been amazing.

Examples:

  • Biovittoria: New Zealand company that has created self-sufficient and sustaining communities of workers in China.
  • Jaime Lerner and Curitiba: similar sort of thing, creating a win-win successful community.

Paragraphs three and four followed the same format, so I won’t post them as you should have the idea by now!

Bullet-pointed conclusion:

  • New Zealand is strong in both Quadrant One and Four.
  • Quadrant One helps those both here and overseas who cannot help themselves which strengthens the overall economy.
  • Quadrant Four helps the economy because the big successful corporations are giving back to the future of New Zealand through school programs and funding and by aiming to preserve New Zealand’s clean green image.
  • Quadrant Two is the ultimate goal and the effects on the economies of Guangxi and Curitiba are incredible and if there was something like that in New Zealand the economy would be greatly improved.

What do you think? My lecturer thought it was pretty good…

Also check out some of the links I’ve put throughout the plan; social entrepreneurship is a really cool thing!


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Essays of the worst kind – know your enemy

You have a question, pen, paper, and a set amount of time to turn in an A+ essay. Then multiply that by 2, 3, or even 4 depending on how nice your teacher/examiner/lecturer is.

How do you do it?

Well it starts right now.  For the Southern Hemisphere, Term 4 has started and exams are just around the corner for both high school and university. Kill Facebook, tear yourself away from House, Glee, the view out the window, and whatever else you have found that is so much better than study, and let’s hit the books.

Unlike other examination methods, it can be hard to know where to start when it comes to studying for an exam essay. One of the reasons essays are set in exams is because it is one of the best ways for a marker to assess whether you understand what you have been learning the over the year or semester. The reason they don’t just give you another assignment essay is because, as my Management lecture says, it is harder to cheat in an exam. Don’t take that as an invitation to try and prove him wrong!

Anyway we now have a purpose, demonstrate our understanding of the subject. In order to do this, you must first know what you need to know. Sounds simple but you hear it every year, “I didn’t know that was going to be in exam…” So find out. Most lecturers give away hints, tips, and the rough topics that their essays questions will cover. After all, they would rather read hundreds of beautifully structured persuasive essays at 4am in the morning, than sorry attempts that try and bluff their way through a question (and subject) the writer didn’t understand.

Sometimes however, you don’t have a nice Management lecturer who pretty much tells the class what the essay questions will be. Most courses have learning outcomes, so find them, read them, know them, understand them. Use these learning outcomes to break the subject into topics that you could be asked to write an essay on. If it is an English essay, then you will be looking at the themes and characters of the work you are studying.

One other thing that can aid you in focusing your study is looking at past paper questions, but be very careful about making too many assumptions based on what topics were used in previous exams. Christabel was an unfortunate surprise for many of us in the IGSCE English exam!

What you have done is taken the large overall topic and broken it down into areas of focus. This may remove topics that you don’t need to know for the exam, which is great – you don’t want to do any more work than is necessary! Use these topics to plan your study. Instead of saying, tomorrow I will spend 45 minutes studying English, plan that you will spend 45 minutes on the character Bosola from The Duchess of Malfi (only ever read this play if you have to!).  This leads us nicely onto next week’s post – now we know what we need to know, how do we study it?

How do you find and work out what you should study for your exams?

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