Posts Tagged Corporate Social Responsibility

A Formulaic Introduction – An Example

Below is an example of the formulaic introduction broken down into its 5 sentences:

Photograph by Danny Masson

Sentence 1: Hook them!

While Corporate Social Responsibility (CSR) was first mentioned in the 1930s, it is not till more recently that CSR became an important part of business practice (Carroll, 1979).

Are you hooked?

This probably wouldn’t hook the average student, but the average student is not marking your essay. To a Management lecturer this is good stuff. It is neutral sentence, definitely won’t polarise anyone, and provides a good start to an essay on the importance of CSR.

Sentence 2: Set the scene

This essay will examine how The Boeing Company have responded to the challenge of CSR and will evaluate their performance.

Notice the signpost?

From this sentence the marker knows exactly what the essay is going to deal with – Boeing’s performance in regards to CSR. Even if your essay is long and you deal with a lot of content, always try and be concise in this sentence. It only needs to be a broad overview.

Sentence 3: Show you are smart

Samson and Daft (2005) define CSR as the requirement of the corporation’s management to contribute to society as a whole and not just to the corporation.

Genius?

No, but it doesn’t need to be. Definitions of the keywords/topics are great to put here; they provide a point for you to argue from and, if you have paraphrased the source, show that you are smart – and do know what you are talking about. Once again be concise and don’t try and show off – remember there is a fine line between showing you are smart and showing off.

Sentence 4: Give the game away

Using the guidelines set out by Carroll (1979), this essay will analyse Boeing’s social performance in terms of their ethical and discretionary responsibilities and discuss possible improvements.

Can you see cards?

From this sentence you know exactly what will be discussed in the essay. This sentence is very good for listing the topics of each of the body paragraphs that will be in your essay. In this essay the topics of the three body paragraphs were: Boeing’s social performance in terms of their ethical responsibilities, Boeing’s social performance in terms of their discretionary responsibilities, and Boeing’s possible improvements.

Sentence 5: Sum it up

Overall, this essay will show that while Boeing’s CSR is very good there is still room for improvement.

Notice another signpost?

This sentence sums up the entire essay, all 2000 words. The marker doesn’t need to read to the conclusion to find out the essay’s finding(s), it is right here in Sentence 5 – remember there should be no suspense in an essay, you’re not writing a bestseller.

To finish off, here is the introduction in full:

While Corporate Social Responsibility (CSR) was first mentioned in the 1930s, it is not till more recently that CSR became an important part of business practice (Carroll, 1979). This essay will examine how The Boeing Company have responded to the challenge of CSR and will evaluate their performance. Samson and Daft (2005) define CSR as the requirement of the corporation’s management to contribute to society as a whole and not just to the corporation. Using the guidelines set out by Carroll (1979), this essay will analyse Boeing’s social performance in terms of their ethical and discretionary responsibilities and discuss possible improvements. Overall, this essay will show that while Boeing’s CSR is very good there is still room for improvement.

As you can see, using the formula you can whip up a strong introduction rather easily. Try it when you write your next essay and let us know how it goes.

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